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Burnham & Berrow Golf Club

Branding | Signage | Print

Burnham & Berrow are always looking to improve and innovate to stay atop the list of courses to play for golfers all over the country, so maintaining a strong and memorable identity is imperative.

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The Challenge

Burnham & Berrow originally came to EAGLE for a new large horizontal clubhouse sign. It was at that point, when reviewing the logo to be used, that not only did it fall short visually of how Burnham wished to be perceived as a Club, but also that there was no relationship between the icon and the title meaning that the logo was not versatile across a number of different formats and layouts. It was, therefore, decided that Burnham required a re-brand and identity upgrade before investing in a signage and print collateral project in order to move forward and maintain their status as one of the best Club’s in the country.

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The Process

One of EAGLE’s most creative re-brands undertaken to date, the design studio worked with several different lighthouse concepts that retained the tradition and history of the Club whilst modernising the look and feel. As is often the challenge, wholesale changes to a brand can be a detriment to the Club if not communicated through a clear marketing strategy. We were aware of this, ensuring that the logo was still instantly recognisable by both members and visitors, with the ‘red stripe’ being maintained in the icon too. This striking red colour was then outlined in the brand guidelines to be used as a support graphic in collateral designs.

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The Outcome

The outcome is an exquisite and striking new brand that oozes class, tradition and a forward-thinking approach. The dash of red compliments the subtle whites and greys effectively, and the logo and title works in both portrait and landscape formats, meaning it can be used across a variety of platforms. The Club now has a foundation in place to maintain its rightful place in the rankings for many years to come.

Signage

The Tee
Entrance
Car Park & Clubhouse
Information
Directional
Furniture
Mounts
Materials

Print

Branding
Scorecards
Course Guides
Diaries
Green Fee Tickets
Bag Tags
Stationery

Contact Us

Unit 1 Clearway Court
139/141 Croydon Road
Caterham, Surrey CR3 6PF

t: +44 (0)1883 344244
f: +44 (0)1883 341777
info@eagle.uk.com