Hallamshire Golf Club

Branding Case Study

STAGE ONE: IDENTIFY THE PROBLEM

Your clubs idenity management first begins by analysing the current problems associated with the brand. We work on ways which it can be improved and used in the correct way, across a wide range of collateral products.

sTAGE TWO: IDEA GENERATION & DEVELOPMENT

We started by working on different ideas and ways which the current identity can be enhanced and brought up to date.

For Hallamshire Golf Club we worked on all elements of the logo and made big changes to the rampant lion.

We made subtle changes to the shield and crown and then worked on positioning of the Club’s ‘Yearmark’.

Once all the graphic elements were in place, the next and most important stage was setting the type. Going forward, it is important that the type can be used both in its first instance (portrait) and the second instance (landscape) form.

STAGE THREE: SUPPLY THE SOLUTION

The outcome is, a brand you can be proud of and is expansive going forward. Your new brand is something which is easily transferible across various forms of collateral.