Rushmere came to Eagle with the main challenge of keeping their membership numbers high. They were fully aware that their online presence was outdated and they needed a fresh image to move forward as a club. There had also been some issues raised about communication between the club and the membership and this needed re-thinking.
Eagle advised Rushmere that the first step to take was to look at their brand image and modernise the logo that was outdated and in an unusable format. Rushmere wanted to keep the logo’s elements largely the same but simplify it and create a vectored version so that it could be used in any size. This new branding could then be projected across two important tools to move the club forward in the digital age. The first was a new, mobile-responsive website that gave a fair reflection of the course and venue with appealing photography to entice new green fees, members and societies through the door. The second, noticing that their members preferred way of accessing the internet was through mobile devices, a members’ mobile app that formed a hub of communication between the club and member.
Results have been fantastic, with 60 additional members coming through the door since the website and mobile app were implemented. Testimonials of the mobile app have been largely positive, with members remarking that it makes staying up to date a much more seamless process to before. Rushmere are now in a good position to keep enhancing the customer journey moving forward.