Burnham & Berrow originally came to EAGLE for a new large horizontal clubhouse sign. It was at that point, when reviewing the logo to be used, that not only did it fall short visually of how Burnham wished to be perceived as a Club, but also that there was no relationship between the icon and the title meaning that the logo was not versatile across a number of different formats and layouts. It was, therefore, decided that Burnham required a re-brand and identity upgrade before investing in a signage and print collateral project in order to move forward and maintain their status as one of the best Club’s in the country.
One of EAGLE’s most creative re-brands undertaken to date, the design studio worked with several different lighthouse concepts that retained the tradition and history of the Club whilst modernising the look and feel. As is often the challenge, wholesale changes to a brand can be a detriment to the Club if not communicated through a clear marketing strategy. We were aware of this, ensuring that the logo was still instantly recognisable by both members and visitors, with the ‘red stripe’ being maintained in the icon too. This striking red colour was then outlined in the brand guidelines to be used as a support graphic in collateral designs.
The outcome is an exquisite and striking new brand that oozes class, tradition and a forward-thinking approach. The dash of red compliments the subtle whites and greys effectively, and the logo and title works in both portrait and landscape formats, meaning it can be used across a variety of platforms. The Club now has a foundation in place to maintain its rightful place in the rankings for many years to come.