Now more than ever, it is important to shape how you are being perceived by your members and visitors. At every stage in the customer journey, judgements are being made about your Golf Club – from viewing your website to driving through the gates to picking up one of your restaurant’s menus. At every touch-point, it is vitally important that you are creating a consistent impression that is aligned to what you stand for as a Club. As a leading provider of branded products, we believe it is our responsibility to provide you with a consistent strategy so you can create a professional and impressive customer journey. It is vital that there is a central strategy so that your Golf Club is ‘singing from the same hymn sheet’ across all touch points.