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Brand Identity Design

EAGLE were approached by Limpsfield Chart when they had just come under new management. Having never had a real marketing strategy in the past, the Club was admittedly ‘behind the times’ and needed to move forward rapidly to ensure that a Club with a fantastic history and a great 9 holes would survive into and beyond the 21st Century. Starting from square one, a full audit took place at the Club as the management plotted their route to prosperity. At the time, the Club did not own a high-resolution logo, have a colour palette to work with and the website was not mobile-optimised. Of course, with a limited budget, there is a tendency to be lured into schemes that promise to cut corners and provide short term investment, but the experienced team saw past this, realising that the first step was to implement solid and authentic foundations before any progress could be made.

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